E L I A “إليَّ ” • IS AN EGYPTIAN FOOTWEAR BRAND DESIGNED BY AMIRA MOTAWEA, FOUNDED IN AUGUST 2015. IT ALL STARTED AS A HOBBY POWERED BY LOVE, UNRAVELING THE HIDDEN TALENT DRIVEN ENTIRELY BY PASSION FOR FABRICATION, INNOVATION AND DESIGN.

ELIA REVIVES AND PRESERVES THE TRADITIONAL HANDICRAFTS BY PROVIDING JOB OPPORTUNITIES FOR CRAFTSMEN, USING RECYCLED MATERIALS TO MAKE WEARABLE AND MODERN PIECES, THIS RAISES CONSUMERS’ AWARENESS TO CONSERVE NATURAL RESOURCES AND RESORT TO RECYCLING STRATEGIES WHENEVER POSSIBLE.